Beta-carotene is a type of plant pigment called a carotenoid, found in bright fruits and vegetables like pumpkins, carrots, tomatoes, oranges, and bananas. Because beta-carotene is so potent and high doses can be toxic, this powder contains 1% beta-carotene.
The human body converts beta carotene into vitamin A (retinol) - beta carotene is a precursor of vitamin A. We need vitamin A for healthy skin and mucus membranes, our immune system, and good eye health and vision. Vitamin A can be sourced from the food we eat, through beta carotene, for example, or in supplement form.